Brand Strategy

2twelve bridges the gap between ideas and cohesive brand experience with carefully crafted identities, actions and communications powered by clear, consistent and customer-focused strategies.

What Do We Do?

Scalable Identity System

We build identity systems that speak louder than words. We turn big ideas into tangible assets through designs that make people feel the emotions, experience the essence, and unlock the context that transforms an idea into a brand.

How Do We Do It

  • Visual Identity
  • Brand Elements
  • Brand Experience
  • Brand Belief System
Scalable Identity System

Brand Architecture

2twelve helps brands reduce friction and facilitate choice by bringing structure, logic, visuals, and verbal order to disparate elements to support future growth. We help brands market their products and services more effectively by building cohesive and collaborative relationships between parent companies, subsidiary companies, products, and services.

How Do We Do It

  • Brand Dynamics
  • Brand Positioning
  • Brand Structure
  • Brand Governance
Brand Architecture

Communication Strategy

At 2twelve we believe that every word is an opportunity to be intentional. We design communication strategies that cut through the clutter and speak to the audience in their own language. We create integrated communication models that piece content and design together to reinforce brand messaging by layering it with human experience.

How Do We Do It

  • Brand Vision
  • Core Messaging
  • Brand Voice and Tonality
  • Brand Ideals
Communication Strategy

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