Mia by Tanishq
▶ Introduction
Every brand has a story, what they need is someone to tell them. That’s exactly what we did for Mia. We helped them to make their products a celebration of womanhood, charisma, and the unapologetic femininity that the brand stands for.
We partnered with Mia to spread their message of modern womanhood powered by contemporary jewellery that not only entails beauty but also showcases the power that women hold within. With our carefully crafted marketing collaterals, we helped the brand win over the hearts of their ideal buyers: The modern women.
▶ Creative Direction and Building the Modern Fairytale for Mia
Understanding the Brand: Building a narrative that people would love to talk about is understanding the brand and their ideal buyer personas inside out. So, when we started creating the catalogues for Mia, our first step was to understand the brand and its philosophy.
Strategic Copywriting: Once we had a clear understanding of the brand, the next step was to draft the brand’s core message into words that speak directly to its target audience. The message was simple, but weaving a story around that message is where our strategic copywriting came in.
The art of telling and retelling the same story so it appeals to the brand’s target audience and lives up to their expectations or exceeds it includes a deep understanding of the people who buy from the brand, their hopes, dreams, wishes, and aspirations. We did exactly that; we used our unique female perspective to draft the dazzling lines that introduced and told the story of the Mia design lines.
▶ The Designs that Tell a Story!
The design approach: In one place where what the people see matters the most is building a brand narrative. Building a brand narrative is not just about words or how many products there are in the line; it is what the audience feels when they see an ad film or a catalogue. Here comes the most important part of storytelling: the design.
To be faithful to the brand’s core philosophy, we took a rather feminine approach to designing their marketing collaterals. Keeping up with the brand’s color palette and the vibe of the design lines, we chose the color and design elements to make the jewelry designs reflect the brand’s core message visually.
Marrying the Words with the Designs: A strong brand narrative is created when the words and the visuals go hand in hand. We made sure that the visuals of the jewelry line tell a sensory story that helps the audience visualize themselves in those stunning designs.
By marrying the designs and layouts with the words, we made sure that the product speaks for themselves. And here, our job was done. We made the designs cut the clutter, become more than just an accessory, and become the talisman of modern beauty that surpasses the traditional construct by making beauty a right for everyone, every day.
▶ Conclusion
Summing up the project: No work is small work, be it creating some excellent catalogues that tell a story through carefully crafted words and visually appealing designs as the product takes center stage. Creating a flying narrative takes a lot of effort, but most importantly, it takes a clear understanding of the brand and its ideal buyers.
Once you have cracked the code of winning over people’s minds, there’s no stopping. So, if you are waiting to build a fairy tale of a brand, don’t just read, hit us up, and let’s get brewing.