Events & Experiences: Anamorphic Design
▶ Making Bengaluru Shake to the Flamenco Beats
How can we show a feeling? Can the feeling of living near the sunny beaches of the Mediterranean, experiencing the vibrant sunsets, and the evening escapades full of lively rhythms and sparkles be shown through just a video? The answer is yes; we know it because we made it happen.
▶ Key Objectives: Designing an Anamorphic Opening Experience That Transported the Audience to the Heart of the Mediterranean Luxury
Godrej Properties Limited hosted a grand launch event for one of their marquee projects, The MSR City, in Bengaluru. The real estate project was inspired by the “Mediterranean Way” of living, and the launch event needed to reflect the same energy that transports the audience to the shores of the Mediterranean.
Our goal was to captivate the audience right from the beginning with a high-impact opening experience. The theme of the event was "Flamenco", a high-energy, vibrant dance form from Spain. The opening experience needed to reflect the theme of the event and build anticipation for the project about to be unveiled.
▶ Creative Direction: The Insight, The Idea, and The Drama that Followed
The dance form “flamenco” is a spirited celebration of vibrance and life. We used the "flamenco" philosophy as our core insight. We decided to weave Mediterranean motifs, such as the gorgeous archways, blissful sunsets, and the pristine sea, into the audiovisual to capture the experience of the Mediterranean lifestyle in all its glory.
This opening experience aimed to seamlessly integrate the flamenco dancers into a beautiful Mediterranean setting, ensuring a smooth flow from the screens to the stage. The stage was already set for an enthralling flamenco performance by an ace dance troupe, and we had to ensure that the audiovisual opening experience creates hype and helps the focus transition from the screen to the stage.
Crafting The Experience
Once we had our core idea, we got to work on weaving a story around it. We brought the experience to life, stitching together the brand’s identity, unique elements, and the USPs piece by piece. We took the audience on a roller coaster ride, starting from the top with a high-octane countdown sequence that hyped up the audience for the immersive experience to follow.
We designed the environment that captured the ornate Grecian arches looking over the immaculate Mediterranean Sea during the golden hour. As the sun set, painting the horizon into an exquisite afterglow, the anamorphic flamenco dancers came on the screen, reflecting the blush of the afterglow through the twirl of their scarlet skirts.
The dancers swayed on the screen gracefully as the scene transformed into an illuminated evening. The elegant swing of their skirts created the perfect curtain-raiser moment for the big reveal: The project logo, which signified the beginning of a new era that brings the ultimate Mediterranean majesty to the garden city of India.
▶ Impact Delivered
An experience design is only as good as it makes the audience feel something deep in their hearts: anticipation, exhilaration, or simply the euphoria that keeps them glued to the edge of their seats. Our designs achieved exactly that. With our opening experience for the Godrej MSR City launch event, we brought the “Mediterranean way" to life, with all its elegance and exuberance.
Looking to design an experience that goes beyond the “wow moment"? Get in touch.