Every brand has a story, what they need is someone to tell them. That’s exactly what we did for Mia. We helped them to make their products a celebration of womanhood, charisma, and the unapologetic femininity that the brand stands for.
Understanding the Brand: Building a narrative that people would love to talk about is understanding the brand and their ideal buyer personas inside out. So, when we started creating the catalogues for Mia, our first step was to understand the brand and its philosophy. Strategic Copywriting: Once we had a clear understanding of the brand, the next step was to draft the brand’s core message into words that speak directly to its target audience...
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MIA
The design approach: In one place where what the people see matters the most is building a brand narrative. Building a brand narrative is not just about words or how many products there are in the line; it is what the audience feels when they see an ad film or a catalogue. To be faithful to the brand’s core philosophy, we took a rather feminine approach to designing their marketing collaterals...